Why Jack Dorsey is testing a new social networking site

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Jack Dorsey, co-founder and former CEO of Twitter, is getting close to social media giants Facebook and Snapchat, and yes, even his own creation which is now owned by Tesla CEO Elon Musk.

This is after Bluesky Social, a decentralized social network, finally entered its Beta testing preparation phase for its next launch soon.

We can recall that a week before the takeover of Twitter by Elon Musk, Jack Dorsey announced that Bluesky was looking for people who would participate in this important stage in the development of the application.

Beta testing typically involves early access to applications, games, or websites granted to a small number of users who have successfully completed pre-registration requirements.

During this phase, crashes, bugs, and other abnormal behaviors of a particular application are observed and flagged for resolution or improvement.

Is Jack Dorsey preparing a destination for Twitter users wishing to opt out?

When asked if Bluesky would be a competition for the likes of Twitter, Facebook, Snapchat and other similar platforms, the former CEO gave an indirect answer, brief but very interesting.

Jack Dorsey said:

“It’s a competitor to any company trying to own the underlying fundamentals of social media.”

Of course, almost all, if not all, of the existing ones, including Twitter, do just that.

As for the question of being a haven for users who might not be happy with the idea that Elon Musk owns Twitter, Bluesky, once launched, might be a viable option.

Image: Screenshot from Sylvain Saurel

However, at this point, it’s not quite here yet. As for how it works and its specific features, these are still a mystery and only those who are able to participate in beta testing will have an idea of ​​how Bluesky will work as a social media app.

Lots of work to do for Jack Dorsey to beat Elon and Twitter

Bluesky Social recently shared a press release containing the painstaking process they are going through as this development is already underway.

The company pointed out that developing distributed protocols is a tricky process that involves coordination between many parties once the network is already established.

This is the main reason behind conducting this Beta testing. The company also said that during this step it will reveal the specifications and features of the protocol.

Bluesky will first undergo a private beta test and once the issues are resolved, an open test for the application will also be performed.

One thing the company might be sharing right now is that the app will take advantage of Authenticated Transfer Protocol (APT), which is essentially a federated social network run by multiple sites instead of just one.

Originally founded by Twitter in 2019, Bluesky aimed to develop a decentralized concept for the social media company.

Now that Jack Dorsey is no longer part of the Twitter family, the app supposed to help the company expand its horizons could soon prove to be one of its fiercest competitors.

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