What Makes Social Media Apps Successful?


Apart from connecting with friends, colleagues, family and strangers, social media is gradually helping brands to connect with users and audiences.

Current estimates put the total number of social media users worldwide at 4.20 billion in 2021. While the uninitiated associate the rise of social media with the mass production of smartphones and the global reach of free internet is far from true. The actual evidence points to quite a number of social media app features wired to play with human brain chemistry.

After analyzing the best social media apps right now, learn more about the social media apps like WeMe that create buzz and benefit the broader social media app development community.

Below is a 2D view of the social media universe which is largely responsible for the average user spending 145 minutes a day on these platforms. Let’s go!

What do successful social media apps have in common?

The following traits were observed to connect the subjective dots between the major social media platforms of the day.

Integrated social hypnosis

Any social media app for mobile aims to popularize and extend its use with the help of viewers. the characteristics of a successful social media app therefore, must incorporate specifications that can keep users so hooked that they lose track of time. Regardless of the type of platform, it’s safe to say that a social media app should have an endless supply line of content that intrigues users and delights their subconscious.

A successful social media app places huge bets on the first free use and the second on higher-level customization (more on that in a moment).

The goal is to be authentic and naturalistic. Just as user engagement increases, advertising revenue, which is primarily the blood vessels of the most used social media apps.

global facebook revenue

Personalized content

The secret recipe for create social media apps with a lasting impression is to offer personalized content. Through hyper-involvement of AI, ML, and big data silos that a social network multimedia application developers like us at Appinventiv, have the capabilities to leverage user information to tinker and personalize content offerings. Never underplay the role that personalization plays in user engagement. 74% of customers feel annoyed if website content is not personalized.

Facebook can organize data with amazing precision because it has over 5000 data points on each member.

Millennials and Generation Z form together Demand Generation. They want on-demand content. A successful social media app can only satisfy this thirst for rewarding content if it has built-in mechanisms for collecting data, the elixir of precise personalization.

Infinite Scroll

Infinite scrolling has proven to be a groundbreaking discovery in terms of innovation and social media app ideas. It’s the social media equivalent of the auto-cast feature on video platforms like YouTube and Netflix. For anyone wondering how to create a successful social media app, that’s where you start. Scientific studies have revealed the functioning of the exposure effect.

In short, the more often your brain sees a certain (neutral) thing, the more likely it is to like it.

While social media app users they may not be aware of it, but it is the methodology that their brain is subject to. Like a social media app development businesswe know all too well how things come full circle.

Deliver engaging content – build user interest – personalize content flow – keep going.

filing system

Social reward mechanism

A die benefits of social media is that it allows people to share their accomplishments, their mindset and their ongoing experiences. But there is another side to their personal story. Users rejoice when their friends join in the act and engage with posts through likes, emojis and comments, and shares. the most used social media appFacebook has harnessed the power of likes to its Instagram subsidiary to the fullest, with the competition following suit.

For social media app users likes and dislikes are the strongest indicators of shareability. The research posits that the accumulation of likes on a post releases dopamine which provides a satisfying kick.

It’s nothing more than a reward mechanism, something of an open secret to create a successful social media app.

Tapping into social drives

Social media app design ideas are driven by human psychology, at least in the current scheme of things! They integrate and, to a certain extent, tap into our levers of social pressure to make us extend the use of the application. Consider WhatsApp for example. In what has been one of the most beloved social media app ideas of the past decade, its success has prompted developers to focus on the granular aspects of sociology.

By convention, humans feel obligated to respond if they know their message has been read. Therefore, when WhatsApp introduced blue-colored read receipts, it incorporated a feature that allowed people to reply instantly. Like a social media app development company in usawe know how important these tactics are to business success.

Types of social media platforms

Alright, so it’s clear what distinguishes successful social media businesses from those that flounder. However, some questions remain such as:

  • What types of social media platforms are there?
  • What is the cost to create a social media app?
  • And what programmable functions should social media app development companies pug-in such platforms?

Instant messengers and video curation platforms aren’t the only networking alternatives on the market, though they’ve come to dominate it.

most popular social networks

We can classify social networks by their TG in the following brackets:

1. Networking Apps

This encompasses Facebook, Twitter and the LinkedIns of the world. Their USP connects people on a personal or professional level.

2. Media Sharing Apps

Networking is not limited to the exchange of opinions. Smartphones transform our feelings into shareable content, be it videos, images or articles. This category focuses on this media sharing and goes by names like YouTube, Imgur, and Pinterest.

3. Discussion forums

You have several alternatives for voicing questions, answers, and opinion pieces on networks like Quora, Reddit, StackOverflow, and, let’s not forget, Yahoo! Where it all started.

4. Business Review Forums

Do you feel like you’ve been duped by a brand? Tell your story to the world and offer an eye-opener to other members of the community. Websites offering such services include Yelp, Business.com, and the Expressit app.

5. Business review platforms

Since we are reviewing our purchasing decisions, how about employers! This category has opened Pandora’s box by leaking privileged information to the public. Examples include Glassdoor, Indeed and Muse.

6. Blog Networks

Content will always be king. Networks like Medium and Steemit reward writers for their work amplifying the unyielding power of the letter.

7. Relational networks

Their goal is to match profiles based on recorded biographical data. From dating to hitchhiking and rent sharing, this slice includes sites like Tinder, Badoo and Airbnb.

Features of Social Media Apps

If you are planning funds for the social media app development cost, then it’s best to go to the drawing board first and finalize the app’s functionality. It is not an overnight procedure, but a well-defined loop that involves project management, custom development, business analysis and quality assurance. Still, speaking strictly of features, some are universal in apps of this nature.

In our experience, the following specs make the difference for all social media apps today:

File sharing

The platform must support media file sharing

Multilingual support

If you plan to go global, target region language support is highly recommended.

Privacy settings

Members should be able to personalize their profiles and make public only necessary facets of personal information.


Send reminders to people to pick up where they are dropped off.

Personalization of content

It’s more of a capability than a feature, the extent of which is driven by artificial intelligence and machine learning.

Comments, likes, shares

Trying to create social media appsmake sure they allow cross-platform content sharing.

audio content

This is the new audio based social media app feature. In the audio-only feature, users can only enter the chat room if they are invited. Example: Clubhouse

Endless parade

One of the best benefits of social media is that people discover new content. Take advantage of this desire and offer an unlimited supply of scrollable dope.

Final Thoughts

Social Media Application Development is not a joke. Our first-hand experience with our Canadian partners has been an epiphany. It made us realize the potential and thrilling need to back up social media apps with machine learning.

In our coming of age project, we designed Karavana social network for people living in the now. Building from the ground up, we scaled operations to beta stage in just under 7 months. Our philosophy is simple. We tackle projects that oscillate between nightmares and world fame. In most cases we win the latter and in Karavan’s case it was no different.

Thanks to this guiding principle, we have been voted the best App Development Company of the Year by Contractor, and the Most Promising Mobile Application Solution Provider by the IOC Review.


Prateek Saxena



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