Corporate social networking is an organization’s use of social media, both internally and externally, to connect individuals who share similar interests or business activities.
Internally, social tools can help employees access the knowledge and resources they need to work together effectively and solve business problems. Enterprise social networks include the use of internal intranet software as well as third-party social media platforms such as Yammer and Socialcast to improve communication and collaboration among employees.
Externally, public social media platforms like Facebook, Twitter, and Google+ can help an organization stay close to its customers and conduct research to improve business processes and operations.
In the era of Enterprise 2.0 and with the emergence of Generation F in the workforce, companies are increasingly encouraging their employees to use their social media skills for professional purposes. To protect the company brand, most large companies have social media policies in place to ensure that employees communicate appropriately across all social software channels.
This was last updated in October 2012
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