According to the latest real estate market trends, 50% of home buyers find their new home online. This means that when selling a property, having a presence on the real estate social network is essential.
But with so many social media platforms to choose from, how do you know which one will bring you the most benefit? After all, nobody likes throwing money away after bad investments.
If you’re trying to figure out which social media for real estate businesses are the best, keep reading. We review some of the most popular and explain how they can help you.
The benefits of social media for real estate
Real estate agents need an online presence for several reasons, but choosing the right platform is key. So, to start, we’ll go over the benefits you can get from a solid real estate social media strategy before diving into each platform.
Get more leads
One obvious benefit is worth mentioning here: the purpose of using social media is to gain followers. This is achieved by gaining Likes and followers by posting regularly on your social media accounts.
By posting regularly, those who have liked your posts can visit your site, thus becoming new leads. The key is to post regularly. If you only post sporadically, customers will lose interest and your marketing will fall behind another more consistent business.
Connect with more customers
Of course, social media is also about communication. Having an online presence where customers (and potential customers!) can ask your business questions goes a long way in keeping your customers engaged with your organization.
If your business is a priority for the client, they will think of you first when looking for a new home, which is vital in such a competitive market as the real estate market.
Create targeted ads
Creating ads targeting your specific audience is essential if you don’t want to waste your marketing budget. By using social media networks with paid advertising options, you can select who you want to see your ads, increasing your chances of conversions.
Create a community
Finally, after gaining new followers on your real estate social network, you begin to build a community of customers. This can be useful for your future real estate social media strategy. The more we feel connected with a brand, the more we will tell others about it.
When a strong community follows your social media accounts, you greatly increase the reach of your social network.
The best platforms for a real estate social network
So what is the best social network for real estate agents? This section covers the most popular social media networks, which will hopefully help you decide which one to use.
Although reasonably old, Facebook still has a lot to offer as a social media platform for real estate companies. Your potential audience is vast, with over 2.9 billion monthly active users.
By having a Facebook page for your real estate business, you have multiple ways to generate organic leads and access paid advertisements that you can tailor to your target audience.
You can capitalize on Facebook’s dedicated real estate marketplace by listing your properties. You can do this for free and it’s a great way to attract new leads.
Facebook also has a Live feature, which real estate agents can use to interact with their audience. Think virtual home tours, live events, and Q&A sessions.
LinkedIn is the most formal social media option, but don’t let that put you off. LinkedIn is best suited for real estate agents who deal more with commercial properties.
LinkedIn is also a great way to network with other real estate agents, where you can build a referral relationship that can benefit everyone. So, although you may not use LinkedIn much on a daily basis, it is worth having an account to expand your real estate social network.
Although Twitter is one of the most popular platforms, it is not the best social media for real estate agents. Building lasting connections is difficult, and the user base, usually between the ages of 25 and 49, might not be your target audience.
However, Twitter can be a great place to research economic and market trends and trends, so it’s a good idea to use it to keep your ears to the ground.
As a real estate agent, Instagram will probably be your best friend for your real estate social media strategy. It’s also closely linked to Facebook, so there’s little effort to maintain both accounts, expanding your reach.
Instagram is all about images and photography, so it’s the perfect place to showcase your latest announcements. We highly recommend hiring a professional real estate photographer.
An Instagram business account lets you create online promotions for real estate agents, track post and follower performance, and see your overall reach per post.
However, Instagram users are generally younger, but if that’s your ideal target audience, it’s worth investing in an account on this platform.
TikTok is aimed at the younger generation but can be a great source of leads. More and more companies are using TikTok to promote their business by participating in fun challenges to upload their own entertaining videos.
Like Instagram, since TikTok is a visual platform, it is an ideal social media to showcase the different properties you have in the market. And remember, you never know when one of your videos might go viral!
Which real estate social media platform will you choose?
Social media is a great way to grow your real estate business – these platforms offer the best ways to do it. Understanding how each platform can benefit your business can tailor your real estate social media strategy accordingly. This will allow you to maximize your profits once your leads start converting.
If you’re looking for more real estate business tips and tricks, check out our real estate resources page to find more content like this. Find topics in resources on the housing market for landlords, marketing, social media for real estate agents, technology and artificial intelligence. We have it all.