China is showing the mirror that has created a strong social media app ecosystem and doesn’t even require a single US-based messaging / sharing or chat platform for its citizens.
Indian entrepreneurs and innovators have done well in several other digital industries – from Paytm to Ola, Zomato / Swiggy to Flipkart / Myntra and several digital payments, online grocery shopping, video streaming and other shopping platforms – but the country has little to show the world in the social networking apps space.
China has reduced its dependence on American online platforms. It has WeChat with over 1.2 billion users. WeChat is a messaging app that features several social elements similar to Facebook.
Baidu is their search engine like Google and Sina Weibo, or “China’s Twitter,” has over 225 million daily active users.
The Douban app is “popular with interest groups and communities, and for networking around specific topics.” Douban has already crossed 300 million monthly active users.
Youku Tudou is China’s “YouTube”, averaging over 200 million views per day. Acquired by Alibaba in 2015, the streaming platform has more than 325 million monthly active users.
There’s also RenRen, a Facebook clone that was born in 2005.
What do we have in India that has the potential to go global?
With the exception of a handful of regional social networks like Sharechat and now the vernacular microblogging platform Koo, which has become a favorite of a section of users, including Union ministers, who threaten to quit Twitter.
Koo, however, found himself in the midst of several controversies, including a data leak and a Chinese investment.
No Indian social media app ranks among the best in the world and millions of us love Twitter, Telegram, Signal, Facebook, WhatsApp, Instagram, Snapchat, Reddit, Pinterest, etc. which have their origin in the United States. United.
In 2019, launched with great fanfare by the house of Patanjali Ayurved, “Kimbho” which means “how are you” or “what’s new” promising features such as chat, multimedia, voice and video calls, video conferencing and collaboration, finally collapsed, leaving the global developer community to laugh at us.
To run a messaging app like WhatsApp or a microblogging platform, it takes high-end IT infrastructure, strong willpower, and huge investments to scale.
” You need a team of Open Source Experts, Cloud and Content Delivery Network (CDN) Experts, Data Engineers, Internal Team of Core Developers, API Developers, User interface (UI) developers, an internal test team and user data simulation team, to run an application like Twitter or WhatsApp, ”according to Anoop Mishra, one of the country’s leading social media experts.
“You also need a highly skilled hacking team that continues to find loopholes in the existing system to find and fix data security loopholes,” he added.
In a country where nearly 300 million people are on Facebook and 400 million more on WhatsApp – not to mention the millions who are addicted to Instagram, Twitter and Snapchat – there has not been a single platform to date. social media platform with its roots in India making headlines globally.
The Chinese short film app TikTok, a global phenomenon, reached over 120 million Indian users before being banned among several others, including the favorite mobile game PUBG.
Imagine an Indian social media app of giant proportions, which can be harnessed by the country to publish the ‘real’ picture of events unfolding around a global audience that takes it seriously.
That day seems to be way too far away.
(Nishant Arora can be contacted at [email protected])
nd / dpb