Social networking platforms are squeezed in an endless contest of musical chairs. Every year, notions of fanciful audiences, the introduction of new players, and changing global trends trigger a shift in the top social media rankings.
Top 5 social networks Networking Platforms in 2021:
The factor we use to define the size of a social network is “number of active users” – the total number of individual users currently listed on the platform. It’s a metric that’s used across the tech industry as a baseline sign of demand, engagement, and extension.
Facebook is the clear winner among social media platforms. Facebook is the social media platform that not only proved to the world what the internet can be, but also fundamentally changed the way humans communicate with each other. Compared to other social media networks, Facebook is most prevalent among people between the ages of 12 and 34, although their US-based share of this demographic is shrinking most clearly. The organization’s turbulent beginnings and continued connection to major controversies have not prevented it from achieving stunning growth since its launch in 2004.
The second most popular social media platform on our list, YouTube is growing with 2.29 billion superpowered registered users. Launched in 2005, this video-sharing platform was originally designed to be a dating network, with the creators posting ads on Craigslist to entice women to post videos of themselves talking about their perfect partners. The organization has overcome various technical and legal hurdles to become not only the best video-sharing platform in the world, but also the goal of a $1.65 billion taken over by Google. This all happened in November 2006 – just 16 months after its official launch.
Founded in 2009 by two ex-Yahoo! employees, WhatsApp’s main purpose was not to be a quick messenger (I AM) app, but rather to show “statutes” next to the names of each entry in a user’s address book.
WhatsApp is one of the leading social media platforms with nearly 2 billion users – a breakthrough they reached in 2020. The app’s latest growth rate has been surprising, with the last billion users bouncing back in just four years! WhatsApp’s page-style groups, stories and feeds make it an attractive platform for brands. WhatsApp continues to be the most successful social messaging app, far more so than Facebook Messenger.
It is the most famous photo sharing app in the world with a sum of 1.22 billion active users worldwide. Created by a former Google employee, Kevin Systrom, in 2009, Instagram is the result of a surprisingly involved study of what social media looked like at the time. One of Instagram’s most enduring additions to the world of digital marketing has been the creation of “influencers”. The prevalence of some users has given their profiles a “aspirational” aspect, which quickly led to the start of a whole new marketing channel for normal people to monetize their popularity. It’s also a great business platform for B2C marketing, with over 70% of US businesses actively using it as a marketing method. Instagram offers incredible engagement rates compared to Facebook, its biggest competitor.
With an incredibly wide range of features that allow users to do everything from sending text messages and managing video calls to processing digital payments and playing video games, it’s no wonder WeChat is highly recognized. . It is also a testament to the enormous value of WeChat that the app has achieved this level of reputation even after actively sharing users’ personal data with the Chinese authority amid attempts to inspect and grant mass licensing of the latter.