TikTok on the rise among social media platforms, now home to 1 billion users / Digital Information World



TikTok, a social media video sharing app launched in September 2016, now has 1 billion people. A massive community where users are allowed to share videos of different genres ranging from dance, music, comedy, food, influence to education and business. TikTok was first launched in China and a year later it was available to the rest of the world. TikTok became one of the most popular social media apps in no time and it continued to amaze its users with amazing new features every year which resulted in extreme growth of the app. One of them is vertical full screen mode which provides graphically explicit videos and users tend to pay more attention to videos. Additionally, this feature has also inspired other apps including Instagram, Snapchat, and Pinterest. TikTok’s rapid growth has forced other social media platforms to update their apps.

On Monday, TikTok announced the great achievement of one billion users per month through a blog post. Last year in July, TikTok recorded 689 million active users and this year there has been an almost 45% increase in the number of users, more than any app has ever done. . Even Facebook, which has more than 2.9 billion monthly active users, has seen only a 7% increase in one year.

And if we look at the perspective of the world’s population, one in seven people use the app, which means that from baby boomers to millennials, almost everyone living on this planet knows at least something about it.

TikTok took more than a few milestones during the pandemic, it became the first non-Facebook app to reach 3 billion downloads from around the world, which increased competition between social media apps and Instagram didn’t hesitate to offer innovative solutions. features to boost the app and recently stated that Instagram is no longer a photo sharing app and has started promoting Reels as well as discussion forums like Reddit in the form of short videos. Instagram also suggested that users recycle watermarked TikToks and post them on reels accordingly.

Even though TikTok has users from all over the world, a large amount of content is also shared from the United States, Europe, Brazil, and Southeast Asia. TikTok has also faced a number of threats from various countries and authorities including US President Donald Trump who has threatened to block US business transactions with TikTok. Not only that, India also banned TikTok last year and has not lifted the ban to date.

Even with all the difficult circumstances, TikTok is showing rapid growth as evidenced by the billion mark they recently reached and, according to sources, TikTok plans to grow further alongside VR hardware company Pico.

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