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Many people love social media, others find it addicting but they don’t necessarily enjoy the experience when using it. In this category, there are people who would appreciate a detox cure, even if it is only partial. Digital detox refers to a period of time during which a person voluntarily refrains from using digital devices such as smartphones, computers and social media platforms. A digital detox can relieve the pressure of constantly connecting to electronic devices.
When it comes to the UK, a new survey reveals that the majority want to delete their Instagram account before any other.
This observation comes from the company VPNOverview.com and the results have been shared with Digital newspaper. For research, VPNOverview analyzed the number of monthly Google searches in the UK for terms related to account deletion to see on which platforms people want a detox.
This process revealed that social media-sharing network Instagram was the platform people wanted to delete themselves the most from, with more than 321,000 searches per month from users wanting to do so. Recently, Instagram has come under fire and been accused of copying other competing platforms like TikTok after major changes were made to the app, with some of those changes now being rolled back.
Facebook takes second place, with more than 82,000 searches per month in the UK At the end of 2021, Facebook saw its first-ever drop in the number of daily users using the platform and a 1% drop in revenue in the last quarter of 2022 .
With more than 73,000 searches per month for account deletion information, Snapchat ranks third. In July 2022, Snap, the parent company of Snapchat, announced that it would launch Snapchat for the web, the first-ever web-based version of the app since its initial release in 2011.
Plenty of Fish ranks fifth, with more than 23,000 searches for account deletion made each month in the UK. It’s the only dating app in the top 10, with Tinder just missing out in 12e up with 8,500 searches.
|Rank||Platform||Monthly searches to delete an account|
|5||A lot of fish||23,000|
Online marketplace Amazon, which takes eighth place in the list, is also on the table, with 13,000 searches for people wanting to delete their accounts each month. Amazon recently announced it was increasing the cost of its Amazon Prime service by £1 per month in the UK, with annual subscriptions rising from £79 to £95.
Commenting on the results, a VPNOverview spokesperson recounts Digital diary“It’s interesting to see the contrast of platforms on the list, and how it’s not just social media that people want to clean up from the following controversies around privacy and data collection. Platforms offering Subscription services like Amazon are also affected, with the rising cost of living meaning many Britons are having to cut back on the things they use every day.