Survey reveals most popular social media apps in UAE – News

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Abu Dhabi – A survey reveals the use of social media by residents and citizens.



By Wam

Published: Fri 27 Jan 2017, 11:14

A survey by the Federal Competitiveness and Statistics Authority revealed how UAE residents use social media.
According to the survey, the results show that WhatsApp and Facebook are the most popular social media apps with 97% and 89%, followed by YouTube with 73%. The least popular forms of social media are Snapchat and LinkedIn, at 27% and 16%. LinkedIn is used primarily by the age group between 22 and 34, while the age group between 18 and 21 had the highest rate of social media usage.
The report showed a difference in the preferred platforms used by citizens and residents.

Citizens:

WhatsApp: 96%
Instagram: 78%
Snapchat: 62%

Residents

WhatsApp: 97%
Facebook: 93%
YouTube: 75%.
According to Abdullah Lootah, Director General of the Federal Competitiveness and Statistics Authority, the survey will enable the nation’s leaders and citizens to find the right direction towards innovation and the use of modern technology and media. social at the service of society. It comes from solid scientific evidence and modern data, so it can become an example for everyone, including policy makers and specialists.
He added that with the level of technological growth in the UAE, it is important to learn about new developments in social media, the diversity of its audience and its new technological platforms.
Sumaya Saeed, Director of Government Communications at the Federal Competitiveness and Statistics Authority, highlighted the growing importance of social media platforms in building bridges of communication between government authorities and policy makers, and the public.
“The results show many important facts about the uses of social media in the country by citizens and residents of different age groups, and we hope that institutes and government authorities, both federal and local, will benefit from this research. to develop and activate their presence on these platforms in order to serve citizens and inhabitants, and make them happy.

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