Social networking site Tumblr’s “Post Plus” subscription feature is now available in the US


Social networking site Tumblr is expanding the beta version of its Post Plus subscription feature to all users in the United States.

Post Plus, similar to Twitter’s Super Follows, allows creators to designate some of their posts as paid subscribers only. Tumblr is planning a full launch of the feature later in the fall.

Tumblr has made some changes since the limited beta that started in July, reports The edge.

Post Plus creators can now directly block people who subscribe to it. Creators previously had to contact Tumblr support if they wanted to block a follower, which raised concerns among users.

There is now an option to set a subscription price of $1.99 per month, in addition to the existing options of $3.99, $5.99, or $9.99.

Creators can go back and pay for existing content, rather than being limited to monetizing new posts, according to the report.

Tumblr is also removing the blue plus badge, similar to a Twitter verified badge, that used to appear next to creator usernames.

Tumblr said several of the adjustments to the beta were made in response to user feedback. Predictably, many Tumblr users were unhappy with Post Plus’ initial announcement.

Some users even staged a protest against the disconnect, specifically citing concerns about the legality of monetizing fan work, though those concerns likely stem from misunderstandings of copyright law.

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Posted: Wednesday, September 22, 2021, 4:35 PM IST


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