SINGAPORE, May 05, 2022 (GLOBE NEWSWIRE) — TIYA, a social networking application for online communities backed by NASDAQ-listed company LIZHI INC. (NASDAQ: LIZI), officially announced a new collaboration with Tom Bancroft Studios‘world of a month WedMay Artistic challenge.
MerMay, an annual drawing event with millions of artists and viewers joining in the fun, was created by former Disney host Tom Bancroft and has found worldwide popularity and success since the beginning of 2016. The Art Challenge encourages artists and art lovers to draw a new mermaid-inspired sketch every day during the month of May, using MerMay’s official sketch prompts.
In keeping with the event’s spirit of exploration and imagination, TIYA aims to reinvent social media norms and reimagine the way communities and interest groups interact. In partnership with ANiLEAGUE (an ACG artist alliance) as one of MerMay’s sponsors, TIYA participates in various MerMay promotions and campaigns, including sponsoring MerMay’s official May 10 guest and hashtag: #Vibe .
Since its debut in the United States in 2020, TIYA has become an extremely popular real-time interactive chat application among young American users, having been downloaded nearly 20 million times worldwide. TIYA’s “live” social networking features allow its user community and new TIYA users to participate in the MerMay Challenge in a unique and interactive way.
In addition to working with Tom Bancroft Studios and ANiLEAGUE for MerMay, TIYA also uses her own drawing prompts and releases her own set of 31 artworks for each May Day, featuring male and female mermaids in various themes and depicting different cultures.
“We are very excited to join in the MerMay fun and introduce exciting new ways to bond with friends and connect with communities through TIYA,” said TIYA CEO James Lin.
TIYA aims to accelerate the growth of its brand and platform in the United States through events and activities like MerMay, which drive user engagement and interaction. The latest version of the audio-based social app, which has been available globally since the first quarter of 2022, includes a redesign of the TIYA user interface.
With key app features that enable “live” social networking, TIYA provides users with a welcoming digital space for relaxed and candid real-time conversations via audio chat and additional features. The newly redesigned user interface creates a space that emulates TIYA’s contemporary vision of “design with purpose”.
MerMay was created by accident when Tom Bancroft drew two teenage mermaids chatting with their “cell phones” in hand while lounging on rocks in the ocean. The skit went viral on Facebook, which gave Bancroft the idea to work on a month of mermaid-themed skits and call it “MerMay”, as the skit took off before May. Bancroft took to his social media to join in and the drawing prompt immediately gained popularity across the web. Since then, MerMay takes place every year during the month of May. Now in its sixth year, the illustrations and animations created for the official WedMay 2022 Art Competition will be judged by a panel of highly respected artists, including Tom Bancroft himself.
Founded in 2019, TIYA is a social networking application for online communities backed by NASDAQ listed company LIZHI INC. (NASDAQ: LIZI). Launched for the US market in 2020, the TIYA app offers dynamic and interactive experiences to connect friends and users around the world. Featuring a “live” social networking experience, the TIYA app encourages relaxed and candid real-time conversations expressed with the true emotions of the human voice.
Based in Singapore, the team is made up of people from all over the world, including Singapore, the United States, China and Japan, united in their common vision for TIYA.
For more information, please visit https://www.tiya.com or follow @tiyausa on Facebook, Twitter and Instagram.
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