Social media apps must pay 30% to App Store for boosts


Apple’s revised App Store guidelines now clearly state that any social media app that allows paid boosts for social media posts is subject to a 30% in-app purchase fee.

Along with the new rules for NFTs and cryptocurrency, Apple added or changed many App Store stipulations. Notably, it introduces this 30% IAP tax on social media boosts, but it also aims to clarify which apps it does and does not apply to.

“Digital purchases for content that is experienced or consumed within an app,” it states in the new updates, “including purchasing advertisements to display within the same app (such as sales of ‘boosts’ “for posts in a social media app) must use in-app purchase.”

This is where the buyer is an individual, or perhaps a small business, buying a boost for a particular post in a social media app. Apple does not apply these costs when the application is entirely advertising.

“Applications for the sole purpose of allowing advertisers (persons or companies who advertise a product, service or event) to purchase and manage advertising campaigns on all types of media (television, outdoor, websites, applications , etc.) do not need to be used in-app purchase,” Apple says.

“These apps are for campaign management purposes and do not display the ads themselves,” he continues.

Full documentation of Apple’s App Store Guidelines for Developers is available online.

Read on AppleInsider


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