Snapchat conducts research into how different social media apps make us feel / World of Digital Information


Snapchat recently partnered with a research organization by the name of Murphy Research to better understand how certain apps make us feel, as well as the different ways we use those apps as well as the factors that lead us to those apps in the first place. . The study analyzed the responses of a thousand people aged between eighteen and forty-four and provides insight into how we tend to use social media as well as the impact it generally has. on our lives.

For example, research has indicated that some of the moods people experience when using Snapchat are silly, creative, attractive, and flirtatious. It certainly sounds like the kind of feelings we get when using this social media platform. Using Twitter, on the other hand, is generally not such a good experience and supposedly leads to feelings of isolation and depression, although some feel inspired on the platform.

YouTube and Instagram users also tend to feel inspired when using their chosen platforms. As for Facebook, the two main feelings people get when using the biggest social media platform the internet has to offer are informed and overwhelmed, which go hand in hand and are indeed an integral part of the experience. Facebook as a whole. Facebook users also reported more negative feelings than good ones like isolation and guilt.

As for why people use these apps, Snapchat is usually used to talk to friends, which is the same use people have for Facebook. Twitter is mostly used to stay informed. The reason Snapchat gets more positive responses than Facebook is likely because the app is a more private space.

“The more apps are a part of our daily lives, the more important it is to better understand the role they play in how we behave and feel,” explained Ariana Battle of the Snapchat team, in a post by blog. Further adding, “Understanding how and when you turn to different platforms — and their individual impact — can help you make the choices that are right for you.”

This infographic describes the impact of social media apps on our daily lives and emotions.

Snapchat Releases New Report on How and Why People Use Different Social Apps
Feature photo: Wachiwit via Getty Images


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