Senior customers struggle with restaurants requiring the use of social media apps

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This file photo, taken on March 18, 2022, shows citizens having lunch at a restaurant in Seoul.  (Yonhap)

This file photo, taken on March 18, 2022, shows citizens having lunch at a restaurant in Seoul. (Yonhap)

SEOUL, Sep 14 (Korea Bizwire)Seniors are grappling with the growing number of restaurants taking orders exclusively through apps or social media platforms, catering to high demand from the younger generation in some areas.

A 54-year-old man surnamed Baek had to leave a famous macaron shop in Seoul’s Gangnam district empty-handed because the store forced customers to place pre-orders through Instagram.

“I’m sure that even among young people there must be a number who don’t use social media apps. It’s just unfair,” Baek said.

Another individual, Yoo, 54, said some restaurants “don’t even provide the simplest means of explanation when contacted by phone.”

“We also want to try those ‘hot’ spots, but now I just feel left out,” Yoo said.

Restaurants say they have no intention of excluding certain generations of customers. Booking apps are used simply to prevent no-shows.

Some experts say this new upward trend is part of a grand marketing strategy to increase restaurant value by making reservations more difficult.

“It is well known in the study of business administration that this model of focusing on a limited range of customers while excluding others will not last long,” said Shin Min-soo, professor of business administration. company at Hanyang University.

“It’s socially inappropriate for restaurants to neglect senior customers, especially when the country’s population ages.”

HM Kang ([email protected])


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