Research Shows Removing Contentious Influencers May Reduce Toxicity on Social Media Platforms / Digital Information World


An ACM report, released Oct. 18, claims that restricting troublemaker activists and influences that spread negativity on social media can reduce toxicity.

The presented analysis was carried out with a case where Twitter de-platformed 3 popular influencers on its forum.

Over the past few years, social media platforms including Twitter, Facebook and YouTube have deleted several managers and profiles, spreading hateful and offensive content. This measure was taken to deter the transmission of offensive and hideous material via the platforms.

Here, the de-platform means the lasting ban of questionable and obnoxious public figures with many followers on social networks.

The analysis observed what happened when people with huge followers no longer had access to public outlets to incite and embody their harsh views which can be offensive. He evaluated the power of the ban as a Twitter restraint technique.

These people were radio host Alex Jones, speaker and writer Milo Yiannopoulos who was a British commentator, and stand-up comedian Owen Benjamin banning these people, the platform claimed to interfere with the ethical standard. basic and overruled the forum’s offensive attitude policy.

The researchers scrutinized more than forty-nine million tweets on the forum and observed that the removal or ban significantly reduced the abundance of dialogue and discussions related to three influential people.

By evaluating the actions of their followers on their Twitter accounts, reviewers also detect that the contributor activity and negativity ratio has deteriorated after their deletion.

The research found that posts related to each influencer declined by around ninety-two percent due to the platform’s actions to prevent abusive and controversial content.

The number of active users and recent users tweeting specifically related to each of these influencers also decreased relatively, by ninety percent.

Read more: Twitter Launches Review Subscribe Buttons Directly From Users’ Twitter Accounts


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