Post-Tinder social networking apps for global Gen Z users seem to be emerging


Social media platforms have forever changed the way people communicate with each other.

Meeting someone new, staying in touch and developing relationships often involves an online component these days, especially for younger generations. It’s safe to say that social media is here to stay, even though the platforms used are constantly evolving.

Social networks 1.0

Almost 20 years ago, MySpace and Facebookwhich now fall under the Meta Platforms Inc. META umbrella came on the scene. As the first social networking platforms with global reach, they have radically transformed the way people share their interests and lives with each other.

In 2022, Facebook still has around 2.9 billion monthly active users. However, its recent name change to Meta on October 28, 2021 arguably indicates that the company is heading in a new direction. It is no coincidence that its use by young people has fallen sharply.

Social networks 2.0

2012 saw a sea change with the introduction of Match Group is MTCH Tinder app. The new dating app, which allowed users to swipe left/right according to their preferences, saw 1 million matches in two months and 50 million matches in less than five months. Today, Tinder is still a major revenue generator.

Other players joining the dating app scene include bumble inc. BMBL, which reported a 70% increase in video calls during the pandemic. The demand for meeting new people online is incredibly high, even in the post-pandemic world. These days, more and more dating apps are putting more emphasis on audio and video, especially when it comes to replacing images and text in the online social media world.

Social networks 3.0

Baby boomers and millennials use social platforms primarily to stay in touch, communicate and share their daily lives, while Gen Z users show an increased preference for entertainment features. Many are looking for new platforms that aren’t oversaturated with their older siblings and parents.

TikTok is a great example of this phenomenon. The video hosting platform has swept the world, surpassing even Alphabet is GOOGL Google will become the most visited Internet domain name in the world in 2021. In September, TikTok had more than one billion monthly active users after just four years of operation. Young people around the world are sharing their lives on TikTok with short videos on a daily basis.

A trend seems to be emerging that puts audio and video at the forefront of the new era of social media. The transmission of vivid and three-dimensional information would attract more attention from younger audiences and meet the differentiated social needs of a wider variety of global users.

Other platforms like the audio and video social matrices of New Born Town Inc. (HKG:9911), including MICO, YoHo, and Yumy, could hold promise for being the start of the post-Tinder social media era, an era that emphasizes engaging content and a fun experience. real-time audio and video interaction.

MICO integrates live video, live chat and dynamic sharing; YoHo has voice groups with different themes, helping people who don’t want to reveal their faces to meet friends with the same interests; and Yumy creates connections through video matching, with its Impress in Ten feature giving users just 10 seconds to decide if they want to continue talking with a match.

Gen Z, perhaps tired of traditional graphical social interaction, would flock to audio and video social platforms represented by some like MICO to seek out more engaging and fun social experiences. As social media enters its 3.0 era, with a greater focus on audio and video social content, new platforms that cater to the needs of young people could end up leading the era.

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Photo of Newborn Town MICO


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