For the first time, Facebook and Google have been dethroned as the most popular destinations on the Internet.
That’s according to an analysis of web traffic throughout the year by storage company Cloudflare which found TikTok to be the most visited website and also the most visited social media platform. Cloudflare’s ranking is calculated on the amount of web traffic a site has generated throughout the year.
TikTok’s growth has been nothing short of exceptional. It was first launched by ByteDance, a Chinese company, in 2016. However, it took more than a year for the company to buy rival app Musical.ly before its user base grew. begins to grow exponentially.
Fast forward to 2020, and a combination of heightened marketing campaigns and the COVID-19 pandemic has created a perfect recipe for the platform to really take off outside of China. Various TikTok challenges that went viral as the world went into lockdown have allowed the app to infiltrate even those who don’t have a particularly good view of Chinese-made software.
Despite this massive growth, Cloudflare reports that the platform still never surpassed position 7 in web traffic until early 2021.
“It was on February 17, 2021 that TikTok got the top spot for one day. In March, TikTok had a few more days and also in May, but it was after August 10, 2021 that TikTok took the lead the most days,” Cloudflare’s João Tomé and Sofia Cardita wrote on the Blog Publish.
Cardita and Tomé noted that the top spot traded hands a few times between Google and TikTok during October and November, but the Chinese app dominated most days, including Thanksgiving and Black Friday. .
Top 10 most visited websites in 2021
- ICT Tac
The ten most visited social media platforms in 2021
- ICT Tac
Despite this, Facebook still remains the most used social network, with 2.9 billion monthly active users and 1.9 billion daily users. This is in accordance with the regulatory documents of the Meta company.
By comparison, Cloudflare reports that more than a billion users log into the TikTok platform each month, the majority of which are children and teenagers. This demographic age in turn attracts artists whose audience matches the group.
Like Facebook and Instagram, TikTok is no stranger to controversy. There have been calls from various quarters to pressure the platform to take more action in an effort to protect teens and children from unregulated harmful content while coming up with ways to ensure that the addiction to the social media platform is curbed.
“TikTok is all about entertainment and bringing joy… You emphasize authentic content, uplifting content. But like all entertainment, you want to watch in moderation, and we’re putting in tools, pause video, screen time management, and tools for parents like family pairing to make sure they can have conversations and do what’s right for their families and teens. Michael Beckerman, head of public policy for TikTok.
It should be noted that TikTok is not available in China, as its content does not comply with Chinese laws. Instead, it has a sister app by the name of Douyin which is pretty much the same except that its content follows the laws of the country.