The hottest topic in the tech world right now is Mark Zuckerberg’s official announcement regarding the rebranding from Facebook to Meta. With this rebranding, the company intends to break out of its social media company shell and venture into building a metaverse. Meta will bring together all of its social media services such as Facebook, Instagram, WhatsApp and Messenger, as well as virtual spaces created using augmented reality and virtual reality. With the metaverse, users will be able to create their own 3D holograms and avatars to connect and create with other people in a wide variety of virtual spaces.
What a social networking metaverse might look like
Meta’s vision for the Metaverse could eventually create an immersive and interactive virtual world, similar to that of Ready Player One. Ideally, users could express themselves in unique ways using custom 3D avatars or go for a hologram look. Users won’t be limited to text, images, and videos as the possibilities are endless with the Metaverse. The really awesome aspect would be to virtually interact with each other in real time. The virtual spaces of the metaverse could render screens obsolete for social connections. Users can wear their AR or VR devices to enter a virtual world where they can spend time with their friends and family. For example, playing poker with your friends in a virtual casino.
The virtual world of Meta will provide new tools for content creators to entertain their audiences. The metaverse could revolutionize what live experiences can be, where content creators broadcast live to a virtual stage and interact by taking a stage dive. Likewise, creators such as filmmakers, musicians and artists will be able to offer virtual films, live concerts and digital art. Imagine the Travis Scott Fortnite concert that you could attend virtually.
The metaverse could also become an integral part of the game. The games are already known for their incredible quality in taking you to a completely different reality. With virtual reality and augmented reality, metaverse games will make you feel like you are just there.
In addition to these, Meta is also virtual workplaces, as well as the development of virtual experiences for education.
Education will also be an important part of the metaverse, with the company showcasing experiences such as virtual tours.
Other use cases for the Metaverse, as Zuckberg shows in the virtual address, included shopping, general social interactions, and fitness.
How is Meta going to create a metaverse?
Meta’s suite of social media apps will play a major role in onboarding new Metaverse users. Along with this, the company is investing $ 10 billion in its hardware division called Reality Labs to develop AR and VR devices and platforms. During the Connect keynote, CEO Mark Zuckerberg already announced some of the AR and VR projects currently in development.
Reality Labs works on the Horizon VR platform which offers its first-party immersive social experiences. It will include Horizon Home, Horizon Friends, Horizon Venues, Horizon Workrooms, and Horizon Profile. Along with this, Messenger will also support virtual reality from this year. Zuckerberg has announced that Messenger VR will allow users to meet in a virtual space and play VR games, but he hasn’t really shared any concrete details yet.
Reality Labs is also improving the Spark AR platform with AR glasses like Nazare. The company is working on new tools that will allow the creators of Spark AR to place digital objects in the real world and allow people to interact with those objects. Reality Labs partners with creators and brands to connect multiple AR objects in different physical locations to create AR storytelling experiences.
Meta plans to bring together all of the tools mentioned above to create a metaverse that will deliver interactive social media as well as immersive gaming, entertainment and work experiences. Depending on the company, we can expect these experiences to come to life in the next 10 to 15 years. After more than a decade of waiting, it remains to be seen whether Meta will be able to deliver on its promises. Much like Meta, Niantic’s marketing for Pokemon Go contained deceptive images that led many to believe that they would in fact be the next Ash Ketchum. But, when the game was released, they felt betrayed knowing that they were essentially sliding across a screen. Hopefully Meta avoids such marketing disasters and develops a truly impressive metaverse.