Italy Social Commerce Market Information Report 2022-2028 – Social Media Platforms Launch New Features to Make Social Commerce More Transparent

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DUBLIN, May 10, 2022–(BUSINESS WIRE)–The “Italy Social Commerce Market Intelligence Data Book and Future Growth Dynamics – Over 50 KPIs on Social Commerce trends by end-use sectors, operational KPIs, retail product dynamics and Consumer Demographics – Q1 2022 Update” report has been added to from ResearchAndMarkets.com offer.

The social commerce industry in Italy is expected to grow 67.4% on a yearly basis to reach US$4,235.3 million in 2022

The social commerce industry is expected to grow steadily over the forecast period, registering a CAGR of 56.6% during the period 2022-2028. The GMV of social commerce in the country will grow from US$4,235.3 million in 2022 to US$58,413.4 million by 2028.

The phenomenon of social commerce is one of the most crucial paradigm shifts that many brands are beginning to face in Italy. While the new mode of commerce is gaining traction among brands and consumers around the world, especially in countries like China, the United States, India, and Brazil, the social commerce model is still in its infancy. its early stages of development; however, it is expected to gain popularity among consumers and brands nationwide.

Italian consumers have started using different social media platforms, such as Facebook and Instagram, to discover products. Additionally, consumers are increasingly interested in purchasing products directly from social media platforms. According to the Global Social Commerce Market survey, about half of social media users expressed interest in being able to shop on different social media platforms.

Major social media platforms including Facebook, Instagram and TikTok are launching innovative social commerce features for Italian brands and consumers to increase their market share in Italy’s social commerce market. The publisher expects investment in the social commerce market from high-potential private equity and venture capital firms to grow over the next four to six quarters.

Social media platforms launch new features to make social commerce more transparent in Italy

As demand for social shopping continues to grow among consumers in Italy, social media platforms have also increased their investment and presence in the social commerce sector in recent quarters. Notably, platforms such as Facebook and Instagram are launching new features for brands and consumers, making social commerce more transparent for both parties involved. For example, in June 2021, Facebook launched new advertising features to personalize the shopping experience for its users.

As the sector is expected to experience significant growth in the short to medium term, the publisher expects new investments from these major social media platforms in Italy to launch more new innovative features. This will continue to support the growth of the overall social commerce industry over the next four to eight quarters in the country.

Different industries are launching social commerce platforms to increase their market share in the country

As the social shopping method continues to gain traction and popularity among consumers, different industries and brands are incorporating social commerce into their strategy to generate more traction and engagement among their customers.

  • In April 2021, Elektra, the Italy-based global brand that sells espresso machines, entered the social commerce space with the launch of its new social commerce platform.

  • The platform will allow thousands of consumers to connect with the company, be part of the community and choose their coffee spot from the comfort of their homes.

  • Currently, the online store launched by the firm is only available in Italy; however, the company plans to roll out the platform to consumers in other European countries in the coming quarters.

As social commerce continues to grow in popularity in Italy, the publisher expects more brands to launch their social commerce products over the next four to eight quarters.

Reasons to buy

  • In-depth understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).

  • Overview of Opportunities by End-Use Sectors – Obtain market dynamics by end-use sectors to assess emerging opportunities in various end-use sectors.

  • Develop market-specific strategies: identify growth segments and target specific opportunities to formulate a social commerce strategy; assess key market-specific trends, drivers and risks in the industry.

Scope

Italy E-commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Italy Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Italy social commerce industry market size and forecast by retail product categories, 2019-2028

Italy Social Commerce Industry Market Size and Forecast by End-Use Segment, 2019 – 2028

Italy Social Commerce Industry Market Size and Forecast by End-Use Device, 2019 – 2028

Italy Social Commerce Industry Market Size and Forecast by Location, 2019-2028

Italy Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier 1 cities

  • Tier 2 cities

  • Tier 3 cities

Italy social commerce industry market size and forecast by payment method, 2019-2028

  • Credit card

  • Debit card

  • Payment

  • Prepaid card

  • Digital and mobile wallet

  • Other digital payment

  • Species

Italy social commerce industry market size and forecast by demographics and consumer behavior, 2021

  • By age

  • By income level

  • By gender

For more information on this report, visit https://www.researchandmarkets.com/r/200hka

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220510005780/en/

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