The age of social media has made it so essential that virtually everyone and everyone needs a social media account, at least if they want to be successful or market themselves. Instagram (IG) has become an extremely popular platform especially for companies who want to market their products and increase their sales due to the fact that it has a solid interface and a large user base, without talk about the fact that it makes it easy enough for you to let potential customers know about the products and services you offer.
For example, you can use Instagram to show what’s going on in your business behind the scenes. This examination of the inner workings of your business can help people understand what you are offering, as it would humanize both your team and your brand and create a sense of camaraderie between you and your followers. This is known to increase brand awareness and sales, and there’s also the fact that you can collaborate with relevant social media influencers to take over your account for a day and help build your brand. Read it infographics below to find out how some companies (including NASA, National Geographic, Twitter and Buffer) are leveraging IG Stories to give voice and personality to their brand.
Some key points from the visual above:
20% of stories posted by brands on Instagram result in direct user interaction.
More than a third of users watch Instagram Stories every day.
The Lego Group used Canvas ads in IG stories to increase awareness and sales. This resulted in a 58% lower cost per click and 45% lower CPM.
15% to 25% of Story viewers swipe up to follow a link and interact directly with the brand’s website (this shows that IG stories also have the potential for news publishers to drive traffic to from the app).
E! News uses the Instagram Story format for a series of top headlines from their magazine with images and a plain, bold text overlay.
Over 50 percent of businesses on Instagram have used the Story feature.
On average, Instagram users spend 28 minutes on the social media app.
Twitter’s Instagram Stories are replete with social causes, sports news, and celebrities, and each video invites users to swipe up to read more i.e. up to access Twitter.
Read more: Social Media Video Ads – Your Key to Connecting Dream Customers [Infographic]