As a business, you’ve probably heard many people talk about the importance of being on social media. These days, there are even companies that trade primarily through social media platforms such as Instagram. With more and more people around the world joining social media every day, tapping into this market makes perfect sense. It doesn’t matter what industry you are in. According to TechQuartswho primarily provide IT support and managed services, it’s just a matter of finding your niche on the platform – they themselves have been successful in driving sales through social media platforms.
Why use social networks?
As mentioned above, there are a lot of people on social networks. In fact, the number of people using social media around the world has more than doubled in the past 6 years, reaching 4.48 billion (more than half of the world’s population).
One might be inclined to think that social media is mainly for young people, artists, creatives, etc. But in reality, all the best platforms have been designed to be a perfect platform for businesses to market themselves and publicize themselves. For example, 90% of Instagram users follow at least one brand on the platform; and 80% of Instagram users said the platform helped them decide which product or service to buy – given that Instagram alone has 1 billion monthly active users, that’s a pretty powerful persuasion. .
However, you’re probably already convinced that social media is a valuable tool for your business, and you’re actually looking for advice on the best way to generate sales with it. Below are some helpful tips to make your social media presence as successful as possible.
1. Find the right platforms
There are so many different social media platforms out there that it can be tempting to try and join them all. But what many companies don’t understand is that if you try to use them all, you won’t have any success. Start by researching the social media platforms your target audiences use and focus your efforts there. By reducing platforms, you can better allocate resources and time.
2. Interactive messages
With social media, businesses need to remember that the public uses it in their spare time, i.e. it is a form of entertainment. Therefore, the content you post there should be entertaining. Users will see a hard sell a mile away and they won’t commit to it. Instead, create interactive content. Try to offer content that drives engagement, like users tagging their friends for a chance to win a free product.
3. User Generated Content
People trust brands that are voluntarily represented by regular consumers. If you have social media users posting positive things about your brand, that’s a great sign that your product or service is doing it right – and people will see it. Whenever users generate positive content about your brand, feel free to share it – it will help build your reputation.
4. Purchasable Posts
One of the great features of social media is its ability to streamline the customer journey to the actual purchase of your product or service. Of course, it’s very rare for consumers to buy something after a single customer impression, but buying buyable posts – that is, social media posts where users can literally click through a checkout cart – means that when customers decide they want to buy something, it’s as easy as possible for them.
5. Partner with influencers
Influencers are a unique marketing tool that arose with social media. Influencers could have literally a hundred thousand people following them – and that’s a hundred thousand potential customers. Many companies partner with influencers. By offering them products or services, they will advertise your brand to their followers. Partnerships with influencers can be incredibly successful if you find influencers whose follower base matches your ideal customer profile.
6. Encourage referrals
Influencers aren’t the only types of users who can help attract potential new customers. You can encourage customers to refer others to your brand. This is usually done by providing a referral code when purchasing a product or service, which entitles the customer, and the person they give the code to, to a discount with the brand. It’s a great way to get people to spread awareness about your brand.
7. Flash Sales
Sales are a great way to get people who were hesitant to buy from a brand to buy something. A flash sale is a sale that is both ephemeral and has short notice. For example, a brand might advertise a flash sale just hours before it starts, and then only last 12-24 hours. It’s a way to create urgency for people who are considering buying something.
8. Brand specific hashtags
Hashtags are a key part of most social media platforms. People can search for some hashtags; you can even follow hashtags, so they get a stream of messages from people who use them, even if you don’t follow those people. A great way to make your brand unique is to create unique hashtags that are specific to you. If these hashtags become popular, people all over the world might discover your brand. Brand-specific hashtags are also a great way to gather user-generated content.
9. Stick to your schedule
The most important thing about social media platforms is that you have to stay there constantly. There’s such a thing as post lifespan – in other words, how long a post stays visible on someone’s feed. For Instagram, it’s an average of 48 hours on the feed, while for Instagram Stories, the lifespan of a post is half that time; on Facebook, messages have an average lifespan of only 5 hours, and for Twitter, it’s barely 20 minutes. What does that mean? This means that you cannot rely on just one post, you must have a posting schedule and you must stick to that schedule. It is generally recommended to post daily, or every 2 days.
10. Stick to your branding
You wouldn’t use inconsistent branding on your company’s website, would you? For some reason, some people don’t think about branding a social media account. But the look of your Instagram account is just as important as the look of your business website. Everything from your username and URLs, your profile and your cover photos should have a common theme; and your posts across different platforms should have a unique, consistent style (while still being fresh).