Going Public with Social Media Optimization and Digital Business


It’s great when you come across something you like by surprise. You dine at a restaurant you’ve never had before, or you find a secluded beach on your travels. It’s great to step into something that isn’t well known and feel exclusive or privileged to be the one who discovered it. You tend to embrace it and are grateful for the surprise that has come your way.

Funnily enough, despite all the criticism directed at it, there are plenty of hidden gems buried on the internet. Collectors finally have access to early music and films they thought were lost. Many people have had access to information that they could not due to their location in the world. And, most importantly, people who have been apart for years have been reconnected through social media networks to subscribe to for free and rekindled their relationships. If that doesn’t justify the existence of the World Wide Web, maybe nothing will.

It’s this kind of benefit of social media – connecting people by surprise or discovery – that benefits e-commerce professionals. While social media is often labeled as a silly waste of time for teenagers and bored stay-at-home guys, it can actually be great for business these days, thanks to the concept of social media optimization ( SMO). Like Search Engine Optimization (SEO), SMO is a relatively new concept and one of those ways that professionals can surprise a client uniquely while creating a great and fun way to earn a living. across the digital border.

If you are familiar with SEO and SEO techniques, SMO won’t be that hard to get started. It uses many similar methods to build a following with customers and doesn’t necessarily need to be done by an IT whiz. You should start by combing through the various social media sites to see what’s out there and which ones are right for your business. There are some like Facebook that are often suitable for a more purely social phenomenon, while there are others like Twitter that may be more for heavy business use. Again, just see what’s out there and note what other companies are doing with them to get an idea of ​​how you can use them to your advantage.

Most likely, you will need to create some sort of “fan” or homepage on your social media site once you find the ones you like. You should ensure that you post graphics, informational content and other transferable data relating to your business. If you’re stuck with this, search for other companies on this social media site to see how they’re doing it. From there, you should start sending your social media page links to your customers and friends. They can add it to their networks and recommend it to others. You can also get RSS feeds or create blogs embedded in the social media site. Whatever you do, make sure that it is updated frequently and that you provide social media network access to your business with discounts or promotions. Like SEO, you want SMO to drive online traffic, and this type of business is how you do it.

To link to these sites and post links to your website, you have to go back to those SEO techniques that involve interlinking, whereby you leave links on some web pages while placing others on yours. For social media optimization (SMO), you may even need to put your link in a particular interface and code it as they want. If you do, make sure you’re familiar with your meta tagging techniques, as you may need to use meta tagging and embedding hyperlinks in tags to ensure your links are in place correctly. For this information, be sure to get in touch with social media or read its information page on guidelines for doing SMO’s job properly and according to their standards.

In the end, you just have to let people discover you. Like the social media your kids or friends use, SMO depends solely on people finding you and exchanging information. It’s more relaxed and ultimately more fun to do business online these days. Get out there and prepare to be discovered with SMO.

For more help with all your SEO, web design and web traffic needs, email Numero Uno Web Solutions Inc. at [email protected].

This article Going Public with Social Media Optimization and Digital Business originally appeared on Numero Uno Web Solutions and has been republished with permission.


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