Global Social Media Optimization Market


Brooklyn, New York, April 12, 2022 (GLOBE NEWSWIRE) — According to a new market research report released by Global Market Estimates, the Global Social Media Optimization Mmarket is expected to grow at a CAGR of 22.9% between 2022 and 2027. The social media optimization market is largely driven by growing demand for social media analytics tools, growing consumption of digital media content, the growing number of social media platforms, and the growing demand for greater social media interactions.

Browse 151 Market data tables and 111 Numbers spread over 181 Pages and in-depth table of contents at Global Social Media Optimization Market – Forecast to 2027

Key market information

  • Rising demand for online shopping and growth in the e-commerce industry is expected to increase the adoption of social media optimization tools
  • Growing adoption of AI and data analytics is expected to increase demand for social media optimization tools
  • Social media marketing tools segment is expected to hold the dominant market share based on product type
  • The sales and marketing management segment is expected to grab the lion’s share of the market depending on the application
  • The retail and consumer goods segment is expected to hold the largest market share based on end user
  • Adobe, IBM, Google, Oracle, Salesforce, Sprout Social, Hootsuite, Meltwater, Sprinklr, Digimind, HubSpot, Clarabridge, Khoros,, Zoho Corporation, NetBase, Brandwatch, Talkwalker, Buffer, Agorapulse, Sendible, MavSocial, Socialbakers, Synthesio and eClincher, among others, are the key players in the social media optimization market

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type of product Outlook (Revenues, USD Million, 20222027)

  • Social Media Marketing Tools
  • Listening to social media
  • Monitoring and analysis tools
  • Social media asset and content management tools
  • Social media risk and compliance management tools
  • Social Media Marketing Services
  • Others

Application Outlook (Revenues, USD Million, 20222027)

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive intelligence
  • Risk management and fraud detection
  • Others

End user Outlook (Revenues, USD Million, 20222027)

  • BFSI
  • Retail and consumer goods
  • Government and public sector
  • Health and life sciences
  • IT and Telecom
  • Media and entertainment
  • Manufacturing
  • travel and hospitality
  • Others

Regional Outlook (Revenue, USD Million, 20222027)

North America


  • Germany
  • UK
  • France
  • Spain
  • Italy
  • The rest of Europe

Asia Pacific

  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of APAC

Central and South America

  • Brazil
  • Argentina
  • Rest of CSA

Middle East and Africa

  • Saudi Arabia
  • United Arab Emirates
  • Rest of MEA

Website: Global market estimates


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