Facebook to shut down its on-campus social networking service; here’s why

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Facebook launched Campus, a college-focused social networking app in September 2020 with the aim of returning to its roots and allowing students to interact with fellow students on similar interests. The campus was buried in the More section of Facebook, and only those with an @.edu email address could access it.

Facebook to shut down its college social networking service

Facebook’s campus social networking service is overshadowed

At the time of introduction, the company had added 30 colleges to Campus, and over time the platform has grown to include 60 schools and universities, with the prospect of more introductions soon. However, the feature has not been well received and Facebook is now closing its campus two and a half years after its launch.

Matt Navrra, a consultant, reaffirmed the development. Additionally, the company has begun notifying all of its users of the transition via an in-app notification, stating that Campus will be closed on March 10.

The in-app notification says Facebook’s mission was to help bring college communities together through the launch of the Campus pilot. However, Facebook groups are the best approach to support students. The notice further states that after March 10, the company will erase all campus-related content, including posts, groups, and even profiles. All Facebook Campus users will be able to access and retrieve their data by then.

Facebook’s Steps to Retaining Young Users

Facebook’s recent move is a major setback to its ambitions to retain younger users. According to publicly disclosed internal memos, the number of young app users has been declining since 2019 and is expected to continue.

It also shows how Meta cuts its losses by rolling back features, services, and even apps that no longer gain momentum as expected. For example, the company recently said it would discontinue its IGTV app, which hosted long-form videos, in order to focus on Reel, the company’s TikTok-like short video streaming feature.

While the company isn’t afraid to try new things and take risks, it’s also not shy about removing products that don’t meet its standards or aren’t visible enough to its customers. users.

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Article first published: Thursday, March 3, 2022, 4:26 p.m. [IST]

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