Evolving social media apps like Clubhouse focus on texting conversation – CBS New York


NEW YORK (CBSNew York) – Over the past year, people have communicated online more than ever before.

A new generation of social media platforms are trading text messages for conversations, CBS2’s Ali Bauman reported Thursday.

In a New Jersey apartment, three friends were chatting with artists from around the world in a virtual room they created on the Clubhouse app.

“We have music. We have conversations similar to a podcast. We answer questions and we just talk about each other’s days, ”said Queena Bergen of New Brunswick.

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Clubhouse is one of the most popular apps in a new generation of audio platforms.

“You open the app and you will see a bunch of rooms organized by subject” Wired said senior writer Arielle Pardes. “There is this kind of democratization of who speaks. So someone like Oprah Winfrey, who’s been on Clubhouse, is in your ears and if you raise your hand to ask a question in a conversation like this, you’re talking to her directly, ”Pardes added.

“At all times, there’s a hard-hitting conversation going on,” Bergen said.

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Clubhouse is less than a year old, but already has 5 million users and is valued at over $ 1 billion. It’s still in beta, so you need an invite to join it. The invitations are so coveted that they are auctioned off on eBay for $ 40.

“People are so hungry for that feeling of being in the same room with a bunch of other people at a time when most people are just stuck at home,” Pardes said.

After years of text-based social media apps like Twitter and Instagram, our phones have come full circle and speaking is again.

“We’re starting to see more established social networks wanting a slice of this audio pie,” Pardes said.

Twitter recently launched “Spaces,” a similar voice-only feature, and apps like Twitch and Discord, which have primarily been used to communicate on video games, are evolving to attract new users, Bauman reported.

“You can find knitting clubs on Discord. You can find people talking about recaps from the latest TV show they like. It’s kind of become a place where the general public can talk about whatever they want to talk about in real time, ”Pardes said.

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If this all sounds like gibberish, don’t be discouraged. There’s at least one growing app you’ve probably heard of: Zoom.

“The social moment we find ourselves in right now is when people really cherish their true friends and find ways for technology to bring them closer to those relationships,” Pardes said.

“It makes you feel like you’re not the only one and that’s really important right now because when you’re alone you feel like you’re alone,” Bergen said.

“It’s just communication. We all have to stay in touch and that’s the key, ”said another.

Social media is evolving, but the desire to connect is human nature.


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