A photo from a video posted by AdColony showing the results of the Egyptian campaign to promote tourist destinations in Russia
AdColony is one of the world’s largest mobile advertising and marketing platforms with a reach of over 1.5 billion users worldwide.
The campaign targeted people in Russia and allowed them to explore the attractions Egypt has to offer, AdColony said on its LinkedIn account.
The Egyptian Ministry of Tourism and Antiquities has launched the campaign to promote the Egyptian tourist destination in the Russian market over the past two months, coinciding with the resumption of Russian tourist movement to Egyptian tourist resorts after a hiatus of nearly six years, according to the ministry’s statement. .
In April 2018, Russia resumed flights to Cairo International Airport, ending a 30-month suspension, but Egyptian resorts on the Red Sea have only started receiving flights from Moscow since. August, in accordance with the decree of Russian President Vladimir Putin.
It came after nearly six years when Russia decided in October 2015 to suspend direct flights to Egyptian airports following a Russian flight crash in Sinai that killed all 224 people on board.
Lamia Kamel, deputy tourism minister responsible for marketing and promotion, said that Egypt is the only country to have received this assessment this year, noting that the campaign lasted four weeks and achieved great success and a number unprecedented on various social media platforms.
The promotional campaign was viewed nearly 12 million times on YouTube, 5 million on Facebook and received more than one million interactions on Facebook, which is nine times more than the expected interaction rates, according to the statement quoting Kamel. .
Before the long suspension of flights, Egypt had long been a popular destination for Russian tourists. In 2014, Russia dominated the Egyptian tourism market, especially in the resorts of the Red Sea, with the number of Russian tourists surpassing 3.1 million that year.
In the first half of 2021, Egypt welcomed 3.5 million tourists who brought in between 3.5 and 4 billion dollars in income, according to the Ministry of Tourism and Antiquities.
Prior to the start of the pandemic in early 2020, Egyptian tourism revenues improved dramatically, registering $ 13 billion in 2019.