Disney Delicious, a brand new series, is launched on Disney India YouTube and social media platforms in collaboration with IKEA.
The series stars popular and celebrity chef Vicky Ratnani alongside child actor Suvi and is set to premiere on September 30.
Set in the gourmet chef – Vicky’s specially designed IKEA kitchen, the 10-part episode series will see Vicky’s neighbor, 12-year-old Suvi, come in with sometimes wacky new dietary requests. Like all children, Suvi is always looking for variety, fun and novelty in her everyday cooking and chef Vicky is happy to take on any culinary challenge her young neighbor throws at her. Amidst their amusing banter, the show takes viewers through the wide range of IKEA kitchen products that this fantastic duo uses to mix, grill, roast, simmer and bake.
“We have always believed that our iconic characters, our storytelling, and our far-reaching platforms entertaining children and families, have the ability to bring about positive change in the lives of our fans. With Disney Delicious, we have a fun food story that focuses on healthy living through the delicious, fun and healthy recipes Chef Vicky will cook. We are pleased to partner with IKEA who have elevated the storytelling experience with their specially designed kitchen and diverse kitchen products,” said Kevin Vaz, Manager, Network Entertainment Channels, Disney Star.
“We appreciate that there is a loyal and engaged community of nearly 9 million fans on our digital platforms. We explored new formats to reach them and Disney Delicious is another attempt to engage with fans in a way they appreciate and love,” he added.
Speaking about the association, Anna Ohlin, Country Marketing Manager at IKEA India, said: “Our association with Disney Delicious is another step for us to show our focus on the wide range of kitchenware and tableware that we offer to our customers. The kitchen is an integral part of our homes and we are extremely proud that IKEA offers exceptional kitchen solutions to improve the daily lives of many Indians. From modular kitchens to functional accessories and bespoke products, our range is designed with consumer needs in mind. We are very pleased with this association, as it is a wonderful platform for us to connect with a wider audience and demonstrate what IKEA has to offer in terms of functionality, choice and affordability. when it comes to the kitchens and appliances category.
Adding, Ohlin said, “This collaboration gave us the opportunity to design the modular kitchen with functional accessories for the Disney Delicious series. The entire kitchen in the series takes place in an IKEA kitchen, as we want to show how a beautifully designed kitchen can be both functional and affordable. It was indeed an honor to work with celebrity chef Vicky Ratnani, and we are delighted to witness some great recipes from her using our unique range.
The series was produced by Foodlooking.
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