VerSe Innovation today announced the acquisition of GolBol, a social networking application made in India. VerSe, which recently marked the first anniversary of its Josh short videos app, will be on board with the entire GolBol team, including co-founders Shanu Vivek, Karandeep Singh Gujral and Kaushik Mahato, to help speed up the ongoing work for modernize and multiply Josh’s impact.
Shanu and the team are very familiar with the techniques that allow diverse users to socialize with digital content and will focus their efforts on improving Josh Cam, a powerful mobile video editing app designed exclusively for users and creators of the web. ecosystem of short videos. The app with its intuitive and elegant multi-layered editing interface allows users of short videos to give their content a professional touch. The team will also improve the efficiency of AI and ML to create UGC discovery initiatives that can detect quality content from a stream of thousands of videos and rank those videos at scale so that Josh’s users enjoy the newest, most unique and authentic content. experiences.
Talk about acquisition, Shailendra Sharma, Senior Vice President of Product and Engineering at VerSe Innovation, noted, âVerSe’s clear growth strategy for Josh, grounded in an entrepreneurial mindset, has driven this alliance with some of India’s brightest minds and passionate innovators who understand how Bharat consumes, creates and interacts with content. . Not only does this reinforce our commitment to create Bharat’s largest digital platform that captures mind-sharing, timesharing and revenue share of local language users. It also validates our culture of learning and mentoring, and our intention to create an entrepreneurship hub to nurture and accelerate the ideas of young entrepreneurs in the content technology ecosystem in India.
Happy to get on board, Shanu Vivek, CEO and co-founder of GolBol, noted, âGolBol was born from the simple idea of ââmotivating local speaking users to share their lives online through an easy-to-use product. We had more ambitious plans and wanted to meet the diverse content needs of Bharath. The ambition and clarity of thought demonstrated by Josh’s leadership convinced us that this was the right solution. We are aligned with the company’s vision of providing a family of apps for a Bharat audience and believe that where Josh leverages our experience, we have access to world-class resources and technology at Josh to create greater impact.
This acquisition is in line with VerSe Innovation’s vision to develop cutting-edge digital capabilities to meet Bharat’s unmet content needs, closing the year which also saw the acquisition of AI start-up Cognirel Technologies and of the photo and video sharing application, Vebbler.
Read more news on (internet advertising India, internet advertising, India advertising, digital advertising India, media advertising India)
For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook and Youtube