Amid the lockdown caused by the coronavirus, Prime Minister Narendra Modi asked the Indians to become more atmanirbhar. He urged Indians to be ‘voice for local,’ after which many local applications rose to prominence.
In fact, the Indian government’s ban on a host of Chinese apps, including TikTok owned by Bytedance, has further opened the market to many Indian social media platforms.
Within 24 hours of banning TikTok,recorded 26 million video views, with three million videos scanned per hour and 10,000 users per minute. Apps like -belonging and has also grown in importance.
Additionally, during the lockdown, social apps have seen an increase in consumption across demographics and devices for home entertainment options. In reality, to increase user engagement, some of these apps help users to monetize their content. Your story lists five such startups.
Founded in 2014 by Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank, Roposo is a video sharing social networking platform.
Its powerful video creation and editing tools allow users to share their lives, showcase their hidden talents, and voice their opinions on relevant issues in their native language.
With over 24 channels in a variety of categories such as comedy, entertainment, movies, devotional, music, etc., it allows users to create and consume content according to their interests. It is available in English and 10 Indian languages.
With over 90 million downloads on Google Play Store, the app transparently rewards creators on the platform with Roposo Coins, based on views and the quality of videos created. For example, if a video has a lakh of views, the creator will receive a proportional number of coins which can be exchanged for cash through a mobile wallet.
Additionally, creators have the option to get paid through brand onboarding campaigns.
In fact, top-performing content on Roposo also has the option to feature on InMobi’s Glance – a lock screen platform – another way for content creators to increase their reach.
An Indian alternative to the Chinese app TikTok, Chingari pays its users based on the virality of the video. For every video a user shares on the app, the content creator gets points per view, and these points can be redeemed for cash.
Chingari is available in languages such as English, Hindi, Bengali, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil and Telugu.
Founded in 2019 by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam, the app allows users to upload and download videos, chat with friends, interact with new people and browse the stream.
It is not limited to video sharing but allows users to read local and international news, check your city’s weather forecast, play games, take quizzes and win prizes.
Sumit Ghosh, co-founder of Chingari, said: “We are testing initial monetization. We also chat with brands to complete hashtag challenges and get users to engage with brands. TikTok launched the format and brands have the budget for it. With TikTok gone, they are looking for alternatives.
Founded by Varun Saxena,is a UGC short video application, allowing users to create two-minute videos, share their knowledge, experience and opinions in any area of interest, and present the videos to local language audiences who share similar interests.
Speaking about the platform, Varun said, “Bolo Indya has a vision to empower content creators to turn social capital into financial independence. So, this lays the groundwork for the main way creators get paid.
The startup allows creators to offer one-to-one paid live video sessions from their area of expertise. He claims that creators earn up to 50,000 to 60,000 rupees per month.
Additionally, top creators work closely with the Bolo Indya team on a revenue share basis for brand partnerships and content marketing. Creators who are set up for this earn up to Rs 25,000-35,000 per month with these partnerships.
In fact, top creators earn between Rs 10,000 and Rs 60,000 per month depending on the engagement they generate through their videos.
Created in August 2018 under the name ofInc., the startup was co-founded by an Indian entrepreneur Ankit Chaudhari and Swiss entrepreneur Nicholas Boehnlein with “My Data, My Assets” as the guiding principle.
Recently, he launched a futuristic social networking app Aii.Social, which offers users to convert data, social engagement, and brand interactions into rewards and payments while maintaining privacy at the user’s discretion. He is available on both Google Play Store, as well as Apple App Store.
Furthermore, it is also the first KYC-enabled platform in the social space, which addresses the problem of social bullying and trolling. The first platform to charge only for actual interactions between businesses and consumers, Aii.Social already has more than 50 brands working with it.
By 2021, the platform aims to reach over five million users and plans to expand geographically into the Middle East with social commerce and games made available on the app.
Ankit Chaudhari, CEO and Founder, Aiisma, “As technology advances and the Internet of Things becomes an integral part of our daily lives, there is an urgent need for consumers to take control of their data shared with businesses. Their data is often used by several companies for advertisements, content creation, product research, planning, etc., but none of the wealth created ever comes back as a benefit to the user. Data and social engagement are a big part of this wealth creation, and Aii.Social will provide these opportunities to the end user. Aii.Social will also create a nationwide educational campaign around “My Data My Asset,” educating users about data as an asset and providing them with the ability to monetize it.
Launched in May 2020, Fun2 is an Indian social media startup which aims to celebrate the diversity of Indian culture, with a focus on content first and creator-driven corporate philosophy.
It aspires to provide content creators with a concrete and respectable platform to further explore their art or craft, start new trends, and build a community of followers.
Rahul Bhattacharya, Co-Founder and Director (Strategy), Fun2, said: “The popularity of video content platforms is heightened in the post-COVID era, and this is confirmed by factors such as the prolific increase in content consumption and the average daily time spent by users . This may be the revolution digital marketers have been waiting for that will turn India into a mobile-first advertising economy. Among the major game changers and new entrants is Fun2, a content-driven ecosystem driven by creators or influencers.
Beyond giving them the opportunity to express themselves freely, Fun2 aspires to help creators monetize their profession and allow them to benefit from their talent.