CDC announces communications-focused restructuring and social media platforms prepare for midterms

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Most people don’t know that there are actually five seasons: Winter, Spring, Summer, Fall, and Pumpkin Spice.

To celebrate the latter, Goldfish partners with Dunkin’ to launch a new limited edition snack, Pumpkin Spice Grahams. The fish-shaped snack features hints of pumpkin, donut frosting and hot spices and hits shelves September 1. To promote the launch, Goldfish and Dunkin’ are offering fans an early access opportunity to purchase the snacks. Starting at noon today, a limited amount of Pumpkin Spice Grahams will be available via TikTok.

@goldfishsmiles ⚠️ tomorrow ⚠️ @dunkin #GoldfishRunsOnDunkin ♬ Beat Automotive Tan Tan Tan Viral – WZ Beat

goldfishsmiles account posted on the partnership two days ago and started using the hashtag #GoldfishRunsOnDunkin. Although some promotional food collaborations are a tough sell, Pumpkin Spice Grahams doesn’t seem that far off.

Here are today’s other top stories:

Following botched pandemic response, CDC announces major reorganization

Big changes are coming to the Centers for Disease Control and Prevention. On Wednesday, CDC Director Dr. Rochelle P. Walensky announcement a radical reorganization, after admitting that the agency’s response to the COVID-19 pandemic has been insufficient. “To be frank, we’re responsible for some pretty dramatic and pretty public errors, from testing to data to communications,” she said. “My goal is a new culture of public health action at CDC that emphasizes accountability, collaboration, communication, and timeliness.”

Walensky’s plans to shake up the CDC intervene continuous criticism of the agency’s response to COVID-19. For years, the agency has been criticized for being too academic, focusing on collecting and analyzing data but failing to act quickly against new health threats. The overhaul is the first step in restoring public confidence. Dr. Walensky plans to re-culture to help the agency act faster when responding to health crises. She also wants to streamline the website and generally make health advice easier for the public to understand. CDC officials say they hope the changes will be finalized and approved by the Department of Health and Human Services, and underway, by early 2023.

Why it matters: Experts said the CDC has long undervalued the importance of communicating directly with the public. COVID-19 has exposed the inability of the current CDC structure to gather information and share it at the necessary speed. Long story short, a breakdown in communication is what led to the upheaval. Better late than never.

MEASUREMENT THOUGHTS

In the battle between “House of the Dragon” and “The Rings of Power”, the real winners are fantasy fans. Morning Consult data revealed that there is widespread interest in both series. Two in five adults said they were interested in watching “The Rings of Power,” while 34% said they were interested in watching “House of the Dragon.” Self-identified fantasy fans are also interested in watching both shows. 59% said they would watch Amazon Prime’s “Rings,” while 49% said they would watch HBO’s “Dragon.”

(Picture via)

While the data suggests audiences are slightly more interested in watching “The Rings of Power,” there’s plenty of room for both series to succeed. This is good news for Amazon Prime and HBO, as well as other fantastic franchises like Star Wars and the Marvel Cinematic Universe.

Social media platforms launch voter integrity features ahead of US midterms

As the midterm elections in the United States approach, Twitter, Meta and TikTok are taking steps to limit the spread of election misinformation. Last week, Twitter announced he would enforce his Civic Integrity Policywhich covers the most common types of harmful misleading information, including:

“…claims about how to participate in a civic process such as how to vote, misleading content intended to intimidate or dissuade people from participating in the election, and misleading claims intended to undermine public confidence in an election — including false information about the election result.”

Twitter plans to bring back tweet tags and pre-berths also, and launches new election information centers in Explorer. Meta also plans to to bring back some of its 2020 tactics. The company, which owns Facebook and Instagram, will remove posts that call for violence or mislead people about where and how to vote. Meta also plans to work with external fact checkers, including five Spanish-speaking organizations, to review the posts and label them if they are misleading.

Unlike Meta, TikTok does not allow political ads. To limit election misinformation, the video-sharing app plans to double on its ban on paid political content. Organic posts that reference politics or elections will remain on the app, as long as they follow the community guidelines. Any post that violates the guidelines will be deleted. TikTok also worked with fact-checkers to identify keywords and passwords for the election that should trigger scrutiny. And like Twitter, they plan to launch an electoral center which will provide information on polling stations, ballots and candidates.

Why it matters: The combination of initiatives from Twitter, Meta and TikTok should help keep users informed. People tend to get their news social mediaso identifying and removing erroneous information about US midterms ensures that they will not cluster elsewhere.

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