When was the last time you thought of something and social media didn’t instantly show an ad for that product? You didn’t even mention it; it was just a thought.
So this implies that social media can creep into our minds and take a look at what we are even thinking. Studies have shown that emerging technology also has the potential to predict our personalities and know more about us than our friends and loved ones. And it certainly is!
In today’s ever-changing world of Big Data, media giants like Facebook, Instagram, Twitter, and other big companies can now collect information about you. This data is collected through your device, Google searches, and the things you like and post.
How do social networks do this? Users can create their accounts on these platforms and provide behavioral, preference and demographic data about themselves. This information is collected from what you post, like, accept or search on your devices.
Big data companies and scientists then take this information and use it to create personalities about you that can tell you your age and gender and your likes and dislikes.
Essentially creating computer personalities based on the data acquired from your gadgets, these personalities end up knowing more about you than your family and friends.
What type of information do they choose?
Social Media Apps That Can Keep Track Of Your Friendships – As creepy as it sounds, it can estimate who your close friends are by tracking your statuses, relationships, and activity updates. According to the Washington Post, Facebook explicitly asks your permission to scan your connections for comparable people on your social media sites.
These social media platforms can also help you identify new people to add to your networks.
So how do we do that? Social media platforms present you with a “request access to your phone and email contacts” dialog, which you may or may not have missed. If you ignored the terms of the agreement when you initially created your account, you are voluntarily disclosing personal information.
However, even if you deny permission access, your social media experience is diminished and apps can’t offer the same as they could if they had your data.
How many times have you taken to Facebook or opened your computer’s browser to find ads for your favorite band or that makeup product you’ve been craving for a while? Very often you are right. But why is this?
Media platforms can oddly track user activity and browser history. Networks can paint a picture of your interests by tracking user searches on Facebook, Instagram, Twitter, and Google.
Media platforms can track your whereabouts using location services provided by your device. Different media platforms can sell cafes, shops, and even friends in your area using your device’s location data.
So allowing your media devices and platforms to access certain information, such as your location and sites visited, gives you access to your daily routines, friends, and interests. However, is this type of data collection and sharing a breach of privacy?
Some think media platforms “snooping” on our digital footprint is harmless if it results in better user experiences. On the other hand, others consider this form of “digital snooping” ridiculous and disturbing.
With that in mind, the question arises: can we ever stop social media apps from collecting our data?
Yes, this is only possible if we collectively step away and take power from centralized media and move to a decentralized social media platform.
The LoveChain is a decentralized network that takes a step in this direction since it achieves the goal of providing members with control over their data.
Additionally, as traditional social media users are increasingly concerned about privacy, The LoveChain will place restrictions on the type and amount of advertisements to improve the customer experience.
Users can leverage blockchain technology to take control of their data. The LoveChain has provided these security precautions to each user and a rewards program that offers incentives for the approved exchange of a user’s data.
With the key theme of love, a platform must be built with all the features seen on existing platforms.
Additionally, they envision a community of empowered users who control the exposure and transparency of their data.
The LoveChain social media platform gives every user the opportunity to regulate their data so that it is not used without their knowledge or without reward.
Thus, answering the question and pushing users to move to decentralization to end data theft. As a user, you will be treated with respect regarding your data and your security.
For more information on how The LoveChain solves problems with social media using blockchain technology, follow them here.
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