The days of door-to-door promotion are long gone. Having an online presence and staying relevant is essential for your business to be sustainable. Social media platforms have proven to be beneficial for businesses large and small over the years.
Social media marketing has gone beyond posting a selfie or launching 140-word tweets every hour. It has become a platform for companies to reach their consumers and share their products and services through text, images and videos.
Video takes over
Video has come a long way since the early days of ’60s TV commercials, MTV, “as seen on TV commercials”, and YouTube. Video has become a staple of our daily lives, making it a great tool for reaching a wide audience.
Video content has made its way into social media marketing through various updates and developments such as Snapchat ephemeral content and Instagram Live.
We love watching videos. Just mentioning “video” in the subject line of an email increases click-through rate by 13%, according to a study, and it is predicted that by 2019, video traffic on the Internet will reach 80% of all consumer Internet traffic.
Instagram launches IGTV
Video content on Instagram is nothing new. In fact, they have been integrating videos into their app for quite some time. Video posts, Instagram stories, live streaming and more recently: IGTV.
Unlike videos on most social media platforms which use a landscape orientation, videos on IGTV are vertical in format.
Major brands such as Nat Geo, Netflix and Chipotle are among the early adopters. Chipotle released a short promotional clip on its IGTV channel to advertise its extensive meal selection. Nat Geo decided to go big and released the final 47-minute episode of their “One Strange Rock” series.
IGTV has a maximum duration of 10 minutes and accounts with more subscribers have a limit of 1 hour but it is announced that there will eventually be no limit.
IGTV and small businesses
It’s not just big brands that can have fun with IGTV. Many small businesses use IGTV to increase their online presence.
The content these small businesses post varies, but many of them use IGTV to share interesting content such as product demos, tutorials, and even Q&A sessions.
IGTV is a great way to deliver videos to an existing audience since Instagram accounts are integrated into channels, making it easy to get started.
For more information on using this new feature on Instagram, check out this infographic below, courtesy of Milkwhale!
Hats off to Sheila Bosworth and Andre Oentoro for sharing the infographic.