The metric we use to determine the size of a social network is the ânumber of active usersâ or the total number of unique users currently registered on the platform. This indicator is used across the tech industry as a critical indicator of popularity, participation and growth.
Let’s talk about the Top 5 social media platforms in 2021:
Facebook is the undisputed heavyweight champion of the social media platform. Facebook is a social network that shows the world what the Internet is and fundamentally changes the way people interact with each other. Infinite Dial reports that 58% of respondents in this age group chose Facebook as their social network in 2015 fell to 32% by 2020. The biggest culprit is Instagram.
YouTube is the second most popular social media platform on the list, with 2.29 billion registered users. Although popular with young viewers, YouTube provides essential statistics for the adult population. Almost three-quarters (74%) of American adults use YouTube. In terms of national demographics, over 30% of all YouTube traffic comes from just three countries: the United States, India, and Japan.
The potential for reach on YouTube is unmatched, with 73% of US adults using the platform. Figures that cannot be ignored.
YouTube has a strong user base across all age groups. Including the hard-to-reach demographic of 65 and over and with 38% of American adults using the platform, it’s just behind Facebook.
YouTube covers everything from beauty and games to education and home improvement. It’s the platform most brands invest in, with video becoming the increasingly important medium for content marketing.
Founded by two former Yahoo employees in 2009, WhatsApp’s original goal was to display a “status” next to the name of every entry in a user’s address book, rather than an instant messaging app. (IM).
Since WhatsApp refuses to include traditional advertising in its monetization model, it does not offer the full range of marketing opportunities that many other social networks do.
The closed messaging app may not seem like the obvious choice for brands. But, consider that SMS has an open rate of 98% versus 20% of emails; you realize it’s a captive audience. And, unlike SMS, WhatsApp messages are free.
If you use WhatsApp for customer service and loyalty, you begin to realize that the potential for brands is huge on a grossly underused platform. If you can crack WhatsApp, you have a direct marketing channel to your audience.
4. Facebook messaging
The original embodiment of Messenger was Facebook Chat, a straightforward instant messaging feature introduced by Facebook in mid-2008. Given Chat’s potential as a standalone app with its shopping ecosystem, Facebook redesigned the service and reclassified it as Facebook Messenger two years later. As a result, Messenger offers businesses an unprecedented level of contact with their customers and prospects.
Some of the top industries on Facebook include financial services, e-commerce, retail, games, entertainment, media, telecommunications, technology, consumer goods, and auto businesses.
As the News Feed increasingly removes trade posts, there are still ways to build engagement without investing in ads.
Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to increase your engagement.
The world’s most popular photo sharing app ranks fifth with 1.22 billion active users worldwide. Instagram, founded in 2009 by Google employee Kevin Systrom, is the result of a comprehensive analysis of the social media situation during a first round of seed funding. It has industry-defining imaging technology and a far richer social experience than any other image sharing service of its time.
Since the introduction of purchasable publications in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2Bs connect with massive audiences, but they can link product information and sales directly from the Gram.
If your target demographic is under 35, Instagram is a gold mine: 75% of 18-24 year olds use Instagram, 67% of Gen Z and 57% of Gen Y use the app daily.
So these are the 5 best social media platforms right now.
Edited by Aishwarya Ingle